BBA-MBA (Integrated)

Curriculum Structure

Department of Management

Mewar University

About the Department

The Department of Management at Mewar University was established in 2009 with the launch of its two-year full-time MBA programme. Since then, the department has grown steadily and now offers a range of management programs including BBA, Integrated BBA–MBA, and MBA with specializations in Marketing, Finance, and Human Resource Management.

The department is committed to nurturing future business leaders by equipping students with managerial knowledge, practical skills, and professional attitudes essential for leadership roles in corporate, industrial, and administrative sectors.

From a modest beginning, the department has made rapid progress, supported by a well-qualified and experienced faculty, modern teaching infrastructure, and a strong focus on career-oriented education. All graduating students have received excellent placement opportunities in reputed business and industrial organizations.

Academic Programs Offered

• Bachelor of Business Administration (BBA)

• Integrated BBA–MBA

• Master of Business Administration (MBA)

  • Marketing

  • Finance

  • Human Resource Management

Infrastructure & Facilities

The Department of Management is located in the main academic block of the university and offers excellent academic support facilities, including:

• Richly stocked departmental library

• Well-equipped computer laboratory

• Business Lab with a seating capacity of 100 students

• Dedicated seminar hall for presentations, workshops, and guest lectures

• Fully functional separate hostels for boys and girls within the campus

MBA Curriculum Structure

The MBA program follows a structured and flexible curriculum:

• First Semester: Core management subjects covering fundamental business disciplines

• Second Semester onwards: Elective courses based on students’ career goals and specialization choices

Specializations act as a strong signaling mechanism to employers, clearly indicating students’ areas of expertise and professional interests.

Vision

To produce highly qualified, skilled, trained, and competent professionals for management and administrative services.

Mission

• To promote quality education and develop skilled management professionals

• To encourage research and development in management disciplines

• To groom students into ethical professionals rooted in Indian culture and moral values

Teaching Methodology & Learning Techniques

The department follows a two-way, interactive teaching approach, combining theory with practice to maximize learning effectiveness.

Case Method

Students analyze real-life business situations, identify problems, evaluate data, and propose solutions—simulating real-world managerial decision-making under time constraints. The emphasis is on critical thinking and problem-solving, not just arriving at one “correct” answer.

Group-Based Projects & Activities

Students work in teams of 6–8 members to complete assignments, presentations, and activities. This approach helps students:

• Understand diverse perspectives

• Develop teamwork and leadership skills

• Experience real corporate working environments.

Admission Process

The admission to B.Tech Computer Science program is based on entrance exam scores followed by counseling. Here's the step-by-step process:

Career Opportunities

Career Opportunities after Integrated BBA–MBA

The Integrated BBA–MBA programme equips students with a strong foundation in business administration combined with advanced managerial expertise, opening doors to diverse and high-growth career paths across industries. Graduates gain early exposure to management concepts, leadership skills, and real-world problem-solving, enabling them to take on strategic and leadership roles at a faster pace.

Core Career Roles

• Business Analyst
  Analyzes business data, market trends, and performance metrics to support strategic decision-making.

• Financial Analyst / Investment Banker
  Works in financial planning, capital markets, investment analysis, mergers & acquisitions, and risk management.

• Marketing Manager / Brand Manager
  Develops marketing strategies, manages brand positioning, product launches, and sales growth.

• Operations Manager / Supply Chain Analyst
  Oversees operations, logistics, procurement, and process optimization for organizational efficiency.

• Human Resource Manager
  Manages talent acquisition, employee engagement, performance management, and organizational development.

• Management Consultant
  Advises organizations on business strategy, operational improvement, growth planning, and market expansion.

• Digital Marketing Specialist
  Focuses on online branding, SEO, social media marketing, content strategy, and digital campaigns.

• Product Manager
  Leads product development, coordinates cross-functional teams, and ensures product success in the market.

Industries & Sectors Hiring Integrated BBA–MBA Graduates

• Finance & Banking
  Corporate finance, investment banking, risk management, foreign exchange, and financial consulting.

• Consulting Firms
  Strategy consulting, operations consulting, business transformation, and advisory services.

• IT & E-commerce
  Business analytics, product management, operations, and digital roles in companies like Amazon and other tech-driven firms.

• Retail & FMCG
  Brand management, sales leadership, retail operations, and supply chain management.

• Manufacturing & Infrastructure
  Operations management, cost accounting, logistics, and project management.

• Public Sector & Non-Profit Organizations
  Managerial and administrative roles applying business skills to governance and social development.

Entrepreneurship & Family Business

The Integrated BBA–MBA programme strongly supports entrepreneurial ambitions, equipping students with:

• Business planning and strategy skills

• Financial and operational management knowledge

• Leadership and risk-taking capabilities

Graduates are well-prepared to launch startups, manage family-owned businesses, or scale existing ventures.

Why Choose Integrated BBA–MBA?

• Seamless transition from undergraduate to postgraduate management education

• Early exposure to leadership and strategic roles

• Strong employability across multiple sectors

• Ideal for students with clear management or entrepreneurial goals

If you want, I can also:

• Customize this specifically for Mewar University

• Create a placement-focused version

• Add charts or comparison tables (BBA vs MBA vs Integrated).

Top Recruiters