MBA IN Marketing
Course Overview
An MBA in Marketing curriculum blends core business fundamentals (finance, operations, HR) with specialized marketing subjects like Consumer Behavior, Market Research, Brand Management, Digital Marketing, Advertising, and Sales & Distribution, focusing on strategic planning, data analytics, and practical application through case studies and projects over four semesters (two years) to develop industry-ready leaders.
Core (First Year Foundations)
Business Fundamentals: Managerial Economics, Financial Accounting, Organizational Behavior, Operations Management, Business Statistics, Communication.
Introduction to Marketing: Principles of Marketing, Marketing Management.
Curriculum Structure
An MBA in Marketing curriculum blends core business fundamentals (finance, operations, HR) with specialized marketing subjects like Consumer Behavior, Market Research, Brand Management, Digital Marketing, Advertising, and Sales & Distribution, focusing on strategic planning, data analytics, and practical application through case studies and projects over four semesters (two years) to develop industry-ready leaders.
Core (First Year Foundations)
Business Fundamentals: Managerial Economics, Financial Accounting, Organizational Behavior, Operations Management, Business Statistics, Communication.
Introduction to Marketing: Principles of Marketing, Marketing Management.
Admission Process
The admission to B.Tech Computer Science program is based on entrance exam scores followed by counseling. Here's the step-by-step process:
Check Eligibility
Candidate must have passed 10+2 examination with Physics, Chemistry, and Mathematics as compulsory subjects with minimum 60% marks.
Appear for Entrance Exam
Appear for BCECE (Bihar Combined Entrance Competitive Examination) or JEE Main. The college accepts scores from both examinations.
Online Application
Fill the online application form on the college website during the application window (typically May-June).
Counseling Process
Shortlisted candidates will be called for counseling based on their entrance exam rank. Document verification and seat allotment happens during counseling.
Fee Payment & Enrollment
Selected candidates need to pay the admission fee and complete the enrollment process to confirm their seat.
Career Opportunities
An MBA in Marketing prepares leaders to drive growth by blending strategy, creativity, and analytics, covering consumer behavior, digital marketing, branding, and market research for roles like Brand Manager, Marketing Manager, Digital Marketing Specialist, and Product Manager in sectors from FMCG to Tech, with strong earning potential and demand across industries.
What You Learn (Core Areas)
Consumer Behavior: Understanding customer needs, trends, and decision-making.
Brand Management: Building and maintaining brand identity and voice.
Digital Marketing: SEO, content, social media, e-commerce.
Market Research & Analytics: Data-driven decision-making, trend analysis.
Sales & Strategy: Developing and executing campaigns, managing sales teams.
Integrated Marketing Communications (IMC): Crafting unified brand messages.
Top Recruiters
- Accenture
- L&T